Snowflake is in east-central Arizona 30 miles south of Holbrook on state Route 77. The Mogollon Rim and the White Mountains, south and west of Snowflake, form an almost continuous barrier protecting the community form severe winters and creating a semi-arid climate. Founded in 1878, Snowflake was named after its founders Apostle Erastus Snow and Mormon land agent William Flake. At an elevation of 5,600 feet, it lies in a broad, flat valley drained by the Cottonwood and Silver Creeks. Established in 1881, it incorporated in 1948.

A little later in 1878, nearby Taylor was also founded, named for Mormon church leader, John Taylor. Taylor was settled along the banks of Silver Creek by Mormon pioneers James Pearce and John Henry Standford, and retains a flavor of the Old West. Cattle ranching, hayfields, sweet corn and horse farms dominate the peaceful landscape. A modern Rodeo Pavilion stages year-round events for local and visiting horsemen and bull-riders. A modern shopping center is surrounded with green fields and semi-rural neighborhoods.

Snowflake/Taylor Chamber of Commerce
110 N. Main Street
Snowflake, Arizona 85937
928-536-4331
www.snowflaketaylorchamber.com